why am i uncomfortable with the ascendancy of the corporate mode in today's world? why do i feel more at ease in a (now hypothetical) world where the kids wanted to be rock and roll stars (before there were rock and roll stars) instead of CEOs who smoke expensive cigars thru capped teeth? well part of the reason is i come from another world, the world of 30 years ago. and part of it is that i see our most precious jewel, the human personality, being squeezed into just another commodity to be used.
this all started the first week i went to work for Intel, the mega-thing. that morning driving down a huge phoenix boulevard, i noticed at this large intersection these young kids holding up signs and jumping up and down. something about a carwash. it seemed an odd way to communicate to me, who was fresh down out of the backwoods mountains. what was the mode of discourse? movement, color, flash, enthusiam. what was being said? "buy me".
that afternoon, there was a marketing meeting at work. i honestly could not believe it when these three young kids (i later got to know them: they were smart) began to enthusiastically and with great animation tell us how "pumped" they were about the new product, whatever it was. not much was said about it. but a lot of loud positive energy was put forth. it was a high school pep rally.
the product disappeared a few months later like so many do. it never made it to market. but those kids selling carwashes on the corner and those marketeers out-enthusing their peers (how do you think they got to be leaders?) have morphed today into the dominant mode of the culture. or monoculture, there's not much room left to be anybody else.
now on to something that makes more sense, here's a watercolor i finished this morning: